For 76 years, Tupperware products had only been available through individual sales reps. As part of their brand transformation, Tupperware tapped Edelman to help usher the legacy brand into the future, beginning with its first ever major retail launch in Target stores. I served as Senior Account Executive working in lock step with the retail giant to lead the consumer media relations strategy around Tupperware's first large-scale entry onto shelves. Our account team coordinated efforts from Edelman's media specialists, creative leads and influencer strategists to successfully bring the launch to life.